Digital marketing strategies that you can focus on during the COVID-19 outbreak
- Updating Google My Business & Website Content
- Upgrading your website to ecommerce
- Pivoting your Marketing Budget
- Paid Advertising Campaigns
- Focus on Customer Service
- Using your Social Media platforms
Updating Google My Business & Website Content
- Changes in opening hours & contact number
- Add (a) Google Post(s) explaining how your business
is changing/has changed due to COVID-19 - Add client reviews to promote word of mouth recommendations
- Modifications in services/products to meet current demand
- Add or update a Frequently Asked Questions section
- Add a Chatbot to your website for easier interaction
Upgrading your website to ecommerce
- Set up an online store or an ordering system on your website
- Set up or integrate online booking system
- Purchase an SSL Certificate from your web host
- Avail of the LEO’s Trading Online Voucher Scheme or
the COVID-19 Online Retail Scheme from Enterprise Ireland
Pivoting your Marketing Budget
- Now is the time to pivot to online advertising!
- Redirect marketing budget assigned to traditional marketing
to build or increase online presence - Google Ads and Facebook/Instagram ads are actually cheaper right now. Adjust budget spend on PPC or keywords that you are targeting
- Allocate some budget to training in digital marketing
Paid Advertising Campaigns
- Review any existing Google Adwords or Facebook ad campaigns to see if it needs adjusting for relevance or appropriateness
- Run new Google Adwords campaigns to reach clients/customers
who intend to buy quickly, and Facebook & Instagram adverts to target specific audiences for different products or services - Look at running discounts on products/services or promoting gift vouchers to generate leads and increase website traffic
Focus on Customer Service
- Be proactive, reassure and help customers/clients
- Use your blogs to create content relevant to your sector
- Create a content hub to keep customers informed
- Create infographics to share information
- Utilise Chatbot to your website to answer customer/client queries in realtime
- Answer Frequently Asked Questions
Using your Social Media platforms
- Check scheduled content to see if it is relevant or appropriate
- Don’t over post and don’t overcomplicate messaging
- Think outside the box and be creative! Keep your business in the forefront of people’s minds
- Look at developing engaging content such as video, 3D images, image carousels, premises tours, free advice
- Tell your story – people are looking for stories (including the media!)
We are here to help!
If you have any queries you would like answered or would like to discuss a project you may have, please don’t hesitate to contact us.
- Call us on 064 662 2659 or direct on 086 820 2832
- Email us at info@kingdommedia.ie or me direct at tdunne@kingdommedia.ie
- Find us on Google
- Follow us on social media @kingdommediaie
